MADE Fashion has supported the most innovative up-and-coming designers for the past five years, catapulting the careers of Jeremy Scott, Alexander Wang and Joseph Altuzarra, so the launch of of a new music platform developed to support emerging artists seems like a natural step. Through a collaboration with American Express, MADE Music will provide eight to 10 artists from varying genres with resources such as rehearsal spaces, recording studios, and creative direction.

The founders of MADE, Jenné Lombardo, Keith Baptista and Mazdack Rassi, held an event celebrating the launch of their new initiative with a performance by Cyrpess Hill. “It’s really important for us to set up a platform which allows us to support artists like we do with designers in our other program,” said Baptista.