Passion, Precision and Performance

Images courtesy of Lamborghini

Passion, Precision and Performance

Introducing Tag Heuer's MERIDIIST Automobili Lamborghini

Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited edition MERIDIIST Automobili Lamborghini communication instrument.

The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.

The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watch making and automotive worlds. The display is made from 60.5 carats scratch-resistant sapphire crystal, combining exceptional light transmission with great stability in all thermodynamic conditions. Its battery life is unrivalled and offers seven hours talk time or 28 days standby power.

“The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car Brands and engineers to come up with unique Masterpieces in all three fields we compete. We are very proud of this new partnership with such a great Brand as Lamborghini”. – Jean-Christophe Babin, President & CEO of the TAG Heuer Group.