Clear Mag Magazine

ATTIMO The Launch

Last week, Salvatore Ferragamo Parfums launched ATTIMO, their new pillar fragrance at The Standard New York.  Ferragamo teamed up with campaign model Dree Himingway, as well as international hostesses Gaia Repossi, Fabiola Beracasa, Chiara Clemente and Lady Alice St Clair Erskine in celebration of the launch.

The Name:
Italian for a precious moment of “Gioia di vivere” (love of life),  ATTIMO represents the pleasure of living every moment as if it were a precious gift, every second as a celebration. A memorable Italian name that communicates the essence of Italian chic, for a fragrance that expresses the core of Salvatore Ferragamo: innate elegance, timeless glamour and irresistible seduction.

The Campaign:

Aimed at a younger demographic, Ferragamo selected Dree Hemingway as their campaign model. Dree’s effortless chic and timeless beauty make her the perfect fit for the campaign, shot by acclaimed photographer Craig McDean in Paris. The commercial was shot in Rome by Paul Mignot.

Attendees included:

Giovanna Ferragamo, Massimiliano Giornetti, Michele Norsa, Vincent Ottomanelli, Luciano Bertinelli, Dree Hemingway, Gaia Repossi, Fabiola Beracasa, Chiara Clemente, Lady Alice St Clair Erskine, Estelle, Sebastian Stan, Augustus Prew, Andy Valmorbida, Anouck Lepere, Tinsley Mortimer, Aimee Mullins, Vanessa Traina, Charlotte Ronson, Irina Lazareanu, Nate Lowman, Julie Macklowe, Craig & Tabitha McDean, Marco Perego, Rose Marie Bravo, Dan Abrams, Lisa Airan, Hope Atherton, Fabien Baron, Hannah Bronfman, Lisa De Kooning, Poppy De Villeneuve, Gustaf Demarchelier, Sante D’Orazio, Cody Franchetti, Nina Griscom, Zani Gugelmann, Andre Harrell, Rita Konig, Lauren Remington Platt, Karim Rashid, Amy Sacco, Charles & Olya Thompson, Vanessa Neumann, Annabel Tollman, Genevieve Jones, Sophie Auster, Casey Spooner, Klaus Biesenbach, Coco Rocha, Alexandra Richards, Nic Roldan, Lindsay Ellingson, Emina Cunmulaj

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