Clear Mag Magazine

Puma x Behar

“I was excited to partner with PUMA and contribute to such a game changing project,” said Yves Béhar. “PUMA’s initiative to look closely at one of the most challenging issues facing the retail industry in regards to sustainability and environmental harm was inspirational. In changing the packaging and distribution life cycle from the ground up, we hope our new design and comprehensive solution encourages other retail companies to follow suit.”After more than ten years of successful implementation of its social and environmental standards (Puma.safe) and the introduction of its company initiative PUMAVision last year, Sportlifestyle company PUMA launched the next pivotal phase of its ambitious long-term sustainability program on Tuesday at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar, PUMA will set new standards within the Sportlifestyle retail industry. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.

PUMA has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices and stores worldwide for the last five years and identified several key areas that need to be dealt with in order to further reduce PUMA’s “paw print”. To address these issues, PUMA is launching its next phase of puma.safe initiatives in the company’s long-term sustainability program laying out ambitious targets to be achieved by 2015. The major objectives PUMA has set out to achieve in this period include:

• 25% reduction of CO2, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories.

• Paperless office policy through a 75% reduction and offsetting initiatives for the remaining paper usage such as tree planting initiatives.

• 25% CO2 reduction through more efficient product transport solutions by our logistic partners.

• Begin collaborating with our strategic suppliers and logistic service providers to offset their own footprints in the long-term.

• Introduction of the PUMA Sustainability-Index (S-Index) standard that serves as a benchmark for sustainable products and communicates the products’ sustainable features to consumers.

• 50% of PUMA’s international collections will be manufactured according to the PUMA SIndex standard by 2015, using sustainable materials such as organic cotton, Cotton

Made in Africa or recycled polyester as well as applying best practice production processes.

To monitor these objectives PUMA is also establishing an external Advisory Board of experts in sustainability to consult on PUMA’s mission and audit PUMA’s sustainability program.

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