POP UP ARCHITECTURE

Wendy Evans Joseph POP UP ARCHITECTURE is an unconventional new firm monograph in the form of a pop-up book. It’s a playful, beautiful, collectable promo piece that mirror’s the firm’s own characteristic nonconformist style. The result of a unique collaboration between Joseph and Dutch pop-up expert Kees Moerbeek, POP UP focuses on ten of the firm’s most innovative architectural projects. The book’s full of pop-up structures, nooks and crannies, revealing countless details made from both images and words. Like real buildings, they invite exploration and observation from multiple angles and at multiple speeds.

“In place of the staid and self-serious volume of photographs into which architects typically gather their work, POP UP is something far more mischievous,” says Ms. Joseph.

The book was produced by Melcher Media, Inc., and is available at Urban Center Books, New Spoonbill & Sugartown, Brooklyn, New York, Square Books in Oxford, Mississippi and on Amazon.com.

For more information about Wendy Joseph Architecture, visit their website – www.wejarchitecture.com.